Product Placement Part 2
A few days ago, I posted about the product placement in the The Office. Well, after watching some old episodes of The Office, I am a bit more confused on the whole practice of product placement. (What’s my deal with the letter “p” today?)
In this picture of Toby, he is talking about Dwight’s anatomy questions. But, if you look behind him at the candy bars, you’ll notice that they are all turned backwards. The designs are familiar. I can recognize the Almond Joy, the Hershey’s bar and the Abba Zabba. (I think.)
Are there any advertising experts out there that can share light on this? If you show a non-sponsor product in a show, does the company have to pay the show or or does the show have to pay the company?
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February 21st, 2006 15:27
Sharp eye! I never would have noticed that.
I’m no advertising expert, but I do think the product would have to pay or give permission to be on the show - and that showing a product without such permission would infringe on the rights of said product.
Which is why some products are blurred out of movies and shows, etc.
Just my two cents. Hope it helps.
February 21st, 2006 17:55
Actually, what’s interesting is in later episodes they’re turned the correct way. And hey, is that Dwight’s wallet in there?
February 21st, 2006 22:29
Top row, left side, 4 rows of Raisinets…I would be in candy heaven if I worked there…
February 22nd, 2006 02:21
Dwight Schrute Bobblehead Petition - The full story….
Have you ever come up with a really offbeat idea? I get them all of the time, but unlike others……
February 22nd, 2006 06:10
Here in the real word, half (or more) of our conversations revolve around television, advertisements, and products. If it didn’t we wouldn’t be here. That’s part of the shows great success. They include conversations about other shows on other networks – specifically Lost. And who out there with any computer knowledge does not want an ipod? I don’t necessarily think product placement is a bad thing when done to advance the shows humor.
February 22nd, 2006 07:51
Eddie, I would have never recognized the raisinets. Good eye!
February 22nd, 2006 15:31
cause of how my classes are set up, i have no time for a real lunch so i have 2 bags of raisinets and a bottle of water for lunch every day. i could spot a bag of them from a mile away.
February 27th, 2006 11:33
I can spot an Abba Zabba a mile away. So when I saw that delicious thing behind Toby… I drooled all over myself.